I designed white papers and e-books for CareerPlug’s marketing team. These high-value pieces of content drive thousands of downloads and email subscriptions annually. They’re considered key pillars for CareerPlug’s SEO performance and thought leadership, and a few have been cited in major publications like Forbes and Entrepreneur.
While each white paper is unique, I maintained brand guidelines to ensure cohesiveness through all of them.
Shown are a couple of various pages from each white paper featured. I tried to include examples of a range of content. To view the white papers in full, please visit the "see more" link above.
The skills required to generate these reports included: data mapping, page layouts, graphics & illustrations, and of course branding & style.
